Successful revenue management programs are found in industries where
managers can accurately forecast customer demand. Airlines, rental car
agencies, cruise lines, and hotels are all examples of industries that have
been associated with revenue management. All of these industries have
applied revenue management, whether it be complex overbooking models in
the airline industry or simple price discrimination (i.e., having a tiered price
system for those making reservations ahead of time versus walk-ups) for
hotels.